Leveraging Social Media
2016 – Social Media is still growing strong in brand promotion and marketing. Looking at predictions and trends from couple of years back will affirm the fact that Social Media should play a major role in your marketing strategy.
Facts and Statistic of Social Media Marketing
Fact number one; the most powerful applications of social technologies in the global economy are largely untapped.
2004 when Facebook, as one of the foremost social media platform, was launched – there were handful of users on the platform. Fast-forward to about 10 years later, more than 2 Billion people are on Social Media. That is about one-third of the world’s population.
Another insightful report is from the McKinsey Global Institute; $900 billion – $1.3 trillion is the annual potential value from Social Media. To tap from this value organization must leverage social media in improving collaboration and communication within and across enterprises.
Then, most companies have started taking advantage of social media marketing/engagement which has resulted in increased in profits and customers. So, you have to compete as an organization.
The Shortfall of ‘Skills’
Now you will agree that there are abundance of values in using Social Media in marketing your brand and product. This awareness is useless if you cannot use social media effectively to connect with potential clients and customers. Organizations shouldn’t expect their Marketing Department to automatically know these skills without providing the training. Because an employee owns a Social Media account or use Social Media personally doesn’t mean such employee can unlock the full potential of Social Media for Brand and Product Marketing.
Contrary to perception, acquiring social media know-how isn’t something that just happens on its own. Filling up the Social Media skills gap is a tall order. That is why efforts are currently coming up to fix this; social media coursework is being incorporated into university programs slowly. Companies are beginning to recognize that Social Media Literacy is a critical skill (just like computer literacy).
The challenge now is how to teach Social Media in the right way without disrupting the smooth running of an organization.
To hit the base, any money invested in training employees on effective social media skills is money well spent. This will position your organization to take your slice out of the multi-billion dollar pie generated annually from Social Media.
Those organizations that succeed in closing the social media skills gap will discover new ways to reach and retain customers. At the same time, throwing good money away in the name of training is something companies must avoid. The future of employee training is here and we are living it. Conventional way of training requires time and a lot of travelling to and from training centers. But nowadays online training has taken the hassle away from learning.
For the month of March 2016, one of the course we are offering focus on positioning your organization to maximize value by leveraging social media marketing.